Lionel Messi joins Huawei family of global brand ambassadors

Huawei is upbeat that its partnership with Messi will boost its alignment with people and showcase the brand’s shared value of connecting greatness. 

“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said, Kevin Ho, President, Handset Business, Huawei Consumer BG.

Huawei said its concept of connecting greatness mirrors Messi’s life and career, pointing out the football superstar and his family did everything they could, including leaving their home country, to connect his life with his aspirations and dreams of playing professional football.

 “We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. A man who shares a lot of the same values with the Huawei brand and who is always looking for opportunities to reach greatness.” said Tyrone Liu, CEO Consumer Business Group for Huawei Latin America.

Huawei said in a press statement it believes that sports are a great way in which people enrich their lives and that is why it has commitment towards sports in general, and football in particular.

Huawei said it has invested in several teams – like the America, Santa Fe, Sporting Cristal, Arsenal, Atletico de Madrid and the AC Milan – that inspire people all over the world and in players who we believe share our brand values such as Robert Lewandowski and Alexis Sánchez, and now Lionel Messi.

Speaking of his appointment as the brand ambassador, Messi said: “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”

Huawei has now become the top three smartphone manufactures around the world. The superior performance and outstanding design of flagship models from Mate, P and G series have become one of the popular premium mobile decides among the high-end consumers worldwide.