FRIDAY, March 29, 2024
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Kaspersky launches new product to improve internet protection, safety

Kaspersky launches new product to improve internet protection, safety

Kaspersky Lab has launched its new security product called Kaspersky Total Security. It provides users with additional opportunities to manage Internet protection and to ensure their data safety, with Windows 10 compatibility.

It has also launched new versions of its flagship security solutions - Kaspersky Internet Security 2017 and Kaspersky Anti-Virus 2017.
Sylvia Ng, general manager, Kaspersky Lab SEA, said Kaspersky Internet Security and Kaspersky Total Security were security solutions for the whole family. They protect Windows, Mac, and Android users against malware, dangerous sites, online tracking, fraud and money theft.
The new key feature, for example - called Secure Connection - allows users to connect to the Internet safely, by encrypting all data sent and received through the network. This is especially important when performing financial operations, authorisation on sites, or transferring confidential information, where traffic interception by a stranger could cause users serious (for example, financial) losses.
This function is especially useful while traveling, when many people are increasingly connecting to insecure Wi-Fi networks to stay in touch.
“According to the Kaspersky Lab study, every fifth (18 per cent) user has fallen victim to cybercriminals when traveling. Secure Connection is now a necessary protection measure when connected to a public Wi-Fi, said Ng.
Within the security product’s license, users have 200 MB of encrypted traffic at their daily disposal, and for an additional monthly or annual fee they 
can get an unlimited volume of traffic.
“At Kaspersky Lab we believe that IT security is not only about the effectiveness of a security solution. It is also about the user’s own cyber awareness. Cyber savvy people behave carefully and watchfully online, and they are also ready to apply the latest technological achievements to protect what is most important for them – whether that’s personal information, files, privacy, their devices or peace of mind for their family members,” said Ng. “We are striving to offer the user these possibilities with each new version of our solutions”.
According to the company, its products repelled more than 798 million attacks against online resources in 2015. Some 99.8 per cent of mobile malware targets Android, while almost 6 million unique attacks on Mac devices were recorded in 2015.
However, this year Kaspersky Lab products for Windows have integrated several new functions. Now users can protect their data from being intercepted during an unsafe Internet connection with the help of Secure Connection. In addition, they can patch potential holes in their device security with Software Updater and Software Cleaner.
As well as these new functions, Kaspersky Internet Security and Kaspersky Total Security have been enhanced with improved advanced technologies such as the multi-level protection of financial transactions (with Safe Money), the prevention of the installation of unwanted applications (with Application Manager, part of the former Change Control feature) and the blocking of advertising banners in the browser (with Anti-Banner).

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