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Collaboration enhances Facebook user experience via DTAC network

Dec 20. 2016
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By The Nation

Facebook users on DTAC’s network will enjoy better services after the telecom giant teamed with Ericsson and Facebook to optimise the user app experience.

Facebook is among the most popular apps in Thailand with 41 million users. 

DTAC, Ericsson and Facebook join forces to boost by 60 per cent the mobile-app performance on DTAC’s 4G network.

Prathet Tankuranun, chief technology officer for Total Access Communication (DTAC), said the company planned to invest in network development and it expansion.

Prathet said that not only applied customers’ best-service experience but also the user app experience on smart phones – taking it to the next level, especially on Facebook, the most accessed social media platform on DTAC’s network representing over 90 per cent of the telecom’s subscribers. 

The DTAC, Ericsson and Facebook collaboration to improve the app performance based on optimisation is looking not only at the speed for uploading and downloading but the app performance in various situations covering all utilised patterns.

The satisfaction index in this data-hungry world does not relate only to network speeds but also user app experiences. 

For example, time-to-content and time-to-share are key performance indicators that have direct impact on customer satisfaction in a mobile phone network. 

Indicators include the smoothness of app responses during the peak hours of 7pm to 9pm, the most-accessed Facebook period for Thai users. 

DTAC is extremely pleased with the results achieved in this project with Ericsson and Facebook. 

Experimental results were not done in the laboratory, but were directly taken from the applications. 

Also, they were used to improve the user app experience on practical devices, the network and real-time applications for several designed situations. 

Then, optimisation was successfully done, especially on Facebook. 

“Thus, DTAC users will have better experiences in our overall network performance, not just Facebook,” Prathet said.

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