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Start-up fund dives into marketing automation

Apr 26. 2017
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By The Nation

The Thai business-assistance fund 500 Tuk Tuks, 500 Start-ups has announced a key investment in the burgeoning field of marketing automation.

The fund has chosen cloud-based Resulticks (http://www.resulticks.com), described as a “new-generation omnichannel marketing automation platform” that helps businesses engage customers both offline and online, to help ensure that marketing automation is a “level playing field” for start-ups and small and medium-sized enterprises.

Natavudh Pungcharoenpong, 500 Tuk Tuks managing partner, said that since the boundaries between offline and online customer engagement are blurred, businesses must rely on infrastructure facilities such as Resulticks to stay on top of the latest trends.

He said Resulticks helps marketers create and deliver “targeted, contextual multi-dimensional communications and campaigns” through all digital channels, including email, mobile (NFC, Apps, SMS) QR, social networks, ORM and general websites, and follows up by measuring sales impacts.

Resulticks co-founder and chief executive Redickaa Subrammanian said the company sees a great opportunity for brands in Southeast Asia to seize the digital momentum and become leaders in global marketing automation.

“We’re excited that the folks at 500 Tuk Tuks have a similar view and have extended their support towards a digital transformation in customer-engagement in this region,” said Redickaa.

Natavudh said that, while 500 Tuk Tuks has thus far invested in a mix of B2B and B2C companies, Resulticks represents a different category, able to meet the needs of both markets and organisations of every size structure. 

“This fact, along with the pro-business climate in Thailand, makes this venture with Resulticks a highly significant one that can bring about tremendous growth within the booming start-up ecosystem,” he said.

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