THURSDAY, March 28, 2024
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Ericsson to provide and manage ‘free’ Stamford Bridge Wi-Fi

Ericsson to provide and manage ‘free’ Stamford Bridge Wi-Fi

Ericsson has been unveiled as the connectivity partner for Stamford Bridge – Chelsea Football Club’s home stadium in Fulham, London.

“Free” Wi-Fi coverage will be provided at the famed venue, with Ericsson designing, building and operating the network, the company said.
Ericsson said Chelsea FC will be able to provide fans throughout the stadium with a “richer experience that enables them to interact digitally with each other, the club, friends and family”.
Ericsson said that in winning their fifth Premier League title in 2016/17, Chelsea sold out every home match day at Stamford Bridge. 
It said many fans used their smartphones to share photos and videos via social media, often stretching cellular networks to the limit. 
To ensure visitors enjoy a “seamless digital experience”, Ericsson will design, build and operate a carrier-grade Wi-Fi access network and manage it, the company said.
It said its Small Cell as a Service supports service providers’ cellular go-to-market models, enables businesses to monetise Wi-Fi, provides a business case for network build-out and improves end-user experience.
In 2015, Legia Warsaw became the first football club in Europe to sign a Small Cell as a Service contract with Ericsson, the company said.

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