Adobe introduces new Lightroom CC cloud photography service

Launched over a decade ago, Lightroom became the industry’s leading desktop application for editing and organizing photography. Now in an increasingly mobile-centric world, and with major improvements in smartphone camaras, Lightroom is transforming digital photography again. The new Lightroom CC fulfills the demands of today’s photographers for a more accessible, cloud-based photography service for editing, organizing, storing and sharing their photos from wherever they are, Adobe said in a press statement.

Featuring a streamlined user interface, Lightroom CC enables powerful editing in full resolution across mobile, desktop and the web. With Lightroom CC, photographers can make edits in one device and automatically synchronize their changes everywhere. Lightroom CC makes organizing photography collections easier with features like searchable keywords that are automatically applied without the hassle of tagging. And Lightroom CC makes it simple to share photos on social media, the statement added.

“As the leader in digital photography, today Adobe is unveiling Lightroom CC, our next generation photography service,” Said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Lightroom CC answers photographers’ demand for a deeply integrated, intelligent, cloud-based photography solution.”

Key Lightroom CC capabilities include:

- The most powerful image editing technology: Build on the same imaging technology that powers Photoshop and Lightroom, Lightroom CC offers a new streamlined interface with easy-to use sliders, presets and quick adjustment tools.

- Edit anywhere: Lightroom CC allows photographers to edit full-resolution photos anywhere – on mobile devices, desktop or the web. Edits made on one device are automatically synced across devices for anywhere access.

- Worry free back-up, cloud storage: Lightroom CC has scalable storage options for safe and secure back up of full-resolution photos – including raw files.

- Powered by Adobe Sensei: Adobe Sensei’s machine learning technology automatically applies searchable keywords to objects in photographs – making organization in Lightroom CC effortless.

- Built-in sharing tools: Lightroom CC makes it easy to share photos directly via social media and to create custom Lightroom web galleries that can be shares via link. Photographer can also share their work through new Adobe Portfolio integration with Lightroom CC.

Updated award-winning mobile and web experiences:

- Lightroom CC for mobile on iOS: Build-in search functionality powered by Adobe Sensei, keyword support, hierarchical album support, an enhanced iPad app layout and iOS 11 files support.

- Lightroom CC for mobile on Android: Tablet support and a local adjustments brush, along with the same built-in search functionality, keyword support and hierarchical album support as seen in the iOS app.

- Lightroom CC for web: Ability to create and manage a public gallery page, as well as enhanced integration with Adobe Portfolio, which enables subscribers to easily import collections and publish their best shots to a customized Portfolio website in just a few clicks.

Major updates to Lightroom Classic CC, previously known as Lightroom CC, Include an enhanced Embedded Preview workflow that enables users to scroll through large sets of photos to select a subset of images significantly faster than before. Lightroom Classic CC also features new editing capabilities, including a new Color Range and Luminance Masking functionality that enables users to apply precise edits, As contrasted with the cloud-centric, anywhere workflows of Lightroom CC, the new Lightroom Classic CC continued to focus on a more traditional desktop-first workflow with local storage and file and folder control.

The all-new Lightroom CC is available across three photography plans:

- For photographers that want an all-in-one plan that offers the full benefits of the Lightroom CC service plus the transformative power of Photoshop, the Creative Cloud Photography plan with 1 TB includes Lightroom CC, Lightroom for mobile and web, Photoshop CC, Adobe Spark with premium features, Adobe Portfolio, and 1 TB of Cloud Storage

- Lightroom CC has also been added to the existing Creative Cloud Photography plan with an additional 20 GB of storage to help users get started on the new service.

- The all-new Lightroom CC play addresses the needs of photographers who want a cloud-based photography service for editing, organizing, storing and sharing their photos from wherever they are, and includes Lightroom CC, Lightoom for mobile and web, Adobe Spark with premium features, Adobe Portfolio.