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KL-based robotics solutions providers target big growth in region

Jun 11. 2018
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By The Nation

Robotic solutions experts On Robot and Op to Force are aggressively targeting Southeast Asia, aiming to grow 250 per cent in the region this year.

Demand will come from the electronics, automotive and CNC machining industries. This follows the appointment of Niels Ole Sinkbaek Sorensen as area sales manager, Asia Pacific, who oversees business expansion in the region for both the Kuala Lumpur-based companies.

From 2010 to 2015, robot numbers rose 70 per cent to 887,400 units. By 2025, it is estimated that 700,000 cobots will be installed globally.

Sorensen is recruiting and training a local team of technical, sales and marketing talents. More than 15 technology distributors and system integrators in Southeast Asia, who are well versed with local markets, are being trained on product knowledge and applications. Industrial robot uptake is accelerating in Asia. 

Commenting on the promise of Southeast Asia, Sorensen said, “We see increasing robotic solution adoption in Southeast Asia with Singapore, Thailand and Malaysia leading the region in industrial robot density. This makes the region an important market with huge potential.

“Advances in robotics and automation technology such as collaborative robots (cobots) will change the face of work in Southeast Asia. The technology is transforming industries, increasing productivity and output quality while improving workers’ well-being by reducing the burden of repetitive and strenuous tasks. Employees are now able to program and operate robots easily with minimal training and technical skills,” said Sorensen. 

Southeast Asia is a powerhouse for the automotive industry in Asia. In the first quarter of 2018, the region’s production rose 7.3 per cent to 1.09 billion vehicles, led by Thailand, Indonesia and Malaysia. The market value for cobots in the global automotive industry was US$23.5 million (Bt752 million) in 2015 and is projected to reach $470 million by 2021, at a compounded annual growth rate of 64.67 per cent between 2015 and 2021.


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