THURSDAY, March 28, 2024
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4 in 10 YouTube users in South Korea spend more than hour per day watching videos

4 in 10 YouTube users in South Korea spend more than hour per day watching videos

SEOUL - Of 1,000 South Korean YouTube users aged 19-59 surveyed, 42.58 percent responded that they spend at least one hour on the video platform on a daily basis, according to survey results recently released by local pollster Embrain.

Of 1,000 South Korean YouTube users aged 19-59 surveyed, 42.58 percent responded that they spend at least one hour on the video platform each day. The proportion of those who were spending more than three hours on YouTube was 5.2 percent.

By demographic, the majority of those who responded they were watching more than an hour of video on YouTube were in their 20s (61.6 per cent), followed by those in their 30s (45.2 per cent), 40s (34.8 per cent) and 50s (29.6 per cent).

Meanwhile, 29.7 per cent of survey respondents said they spent between 30 minutes and one hour on YouTube daily, while 27.7 percent said they were on YouTube for less than 30 minutes a day. 

The top-cited reason for using YouTube was “the diversity of videos available” (48.9 per cent), according to the survey, which allowed multiple responses. 

In terms of the form of videos being watched, a majority 55.9 percent said they were primarily watching user-generated content, while 36.5 per cent said they usually watched professionally made content.

As for the type of content being watched, the No. 1 category was informational content (62.5 per cent), followed by music and broadcasts (50.1 per cent), educational courses and lectures (36.5 per cent) and fitness videos (33.9 per cent).

Moreover, 59.9 per cent of survey respondents believed YouTube was replacing existing media channels. Another 64.3 per cent said they viewed YouTube as an “important channel for web search.”

According to local app tracker WiseApp, YouTube’s monthly active users in South Korea stood at 30.93 million last month. During the month, South Koreans spent a total of 33.3 billion minutes on YouTube, up 42 per cent from the previous month’s record of 23.4 billion minutes.

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