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Sony integrates Taboola News with Sony News Suite services

Jul 03. 2019
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By The Nation

Taboola, the world’s discovery platform, on Wednesday announced a strategic partnership with Sony Network Communications.

Under the partnership, Sony Network Communications will integrate Taboola News with its Sony News Suite services to bring personalised editorial experience to its broad consumer base. The goal of the partnership is to enable Sony to bring relevant content from Taboola’s global network of premium publishers to News Suite services.

In addition to increasing user engagement, Taboola News creates a new revenue stream for Sony Network Communications and provides Taboola’s publisher partners with a new audience growth engine, while also supporting quality journalism. Sony Network Communications will integrate the Taboola News feed directly on the News Suite, surfacing relevant, personalised news and content from its network of premium publishers.

Mobile carriers and mobile device manufacturers are using Taboola News to surface content directly into their devices and news apps from the 50 markets around the world where Taboola operates. Taboola is able to leverage its AI-driven personalisation engine to showcase content users are most likely to be interested in consuming next.

Through the partnership, Sony Network Communications and Taboola will enable premium publishers to share curated content in an immersive news reading experience with millions of people and diversify their dependency on traffic sources. For brands, Taboola provides an unprecedented opportunity to be recommended alongside some of the most innovative journalistic publishers.

“Taboola’s advanced deep learning technology and in-depth knowledge of users’ preferences makes it the perfect innovation partner for Sony News Suite. Its discovery platform allows us to provide our mobile users across 200 countries and territories with a way to discover new and exciting content fully integrated with our Android mobile experience,” said Makoto Ishii, general manager of Sony Network Communications.

“Our focus over the next 10 years is to help bring quality journalism and news to all devices, and drive hundreds of millions of people back to the open web. Mobile usage, in particular, is increasing with today’s users checking their mobile phones nearly 100 times a day,” added Adam Singolda, founder and chief executive of Taboola.

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