By THE NATION
The aim was to unleash creative possibilities with the use of TikTok app and to achieve that, the participants were provided with valuable insights on how they can use the platform to engage the highly-sought after Gen Z demographic. The conference also featured a series of keynote sessions and a panel by regional TikTok representatives to discuss the rise of short-form video content.
Latest studies show that Southeast Asians are among the most active on mobiles, spending an average of about four hours daily on devices, and TikTok makes the most of this habit by providing easy-to-use video capturing and editing tools, allowing for the creation of content that reflects diversity.
“We’re noticing a steady increase in the consumption of short-form video content in Thailand and across the region, especially among Gen Z, 98 per cent of whom own a smartphone. Through [REC]reate, we aim to arm both creators and marketers with the insight and know-how needed to connect with these valuable audiences,” said Lionel Sim, senior director for TikTok Ads’ global marketing-business solutions.
TikTok also recently launched a special AR-stickers campaign during the last Big Mountain Music Festival in Khao Yai.
The platform, offering social-media enthusiasts 15-seconds of fame, is available in more than 150 countries and in 75 languages. It can be downloaded via iOS or Google Play.