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Brother joins hands with IT giants to reach out to customers

Jul 31. 2019
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By The Nation

Brother Thailand is collaborating with four IT world leaders in a bid to push the growth of Thai IT business. Brother’s “The Mergers” campaign with – Acer, Asus, Dell, and Lenovo – aims to give customers value for money in the second half of 2019.

“Brother is using ‘Strategy X’ -- formally known as ‘Collaboration Strategy’ -- as the foundation for this historic cooperation, and for the first time the five major brands in the IT business will join hands in a marketing activity,” said Teerawut Supapunpinyo, managing director of Brother Commercial (Thailand). 

If the campaign is successful, Brother will gear up for more collaborations with brands outside the IT business industry to continuously bring surprises to the market, Teerawut added.

Brother has selected over 25 models of quality printers and scanners to participate in this programme. “Simply show a tax invoice from the purchase of a laptop or PC from Acer, Asus, Dell or Lenovo, and a tax invoice from a purchase of a selected Brother printer or scanner, and redeem a voucher worth up to Bt2,000 from August 1 to September 30,” he said.

Brother products participating in the campaign include laser printers starting from Bt1,190, inkjet printers starting from Bt4,190 and scanners starting from Bt3,190.

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