MSI launches its new laptop line-up in virtual event

MSI, a leading producer of high-performance laptops, launched its new line-up virtually at the “Determined to Succeed” summit on Thursday.

The virtual event unveiled three new series under MSI’s “Business and Productivity” line-up, called “Summit”, “Prestige” and “Modern” all of whom sport a new logo and are powered by 11th Gen Intel processors.
Henri Chen, chief design officer at the MSI notebook division, said the new logo was designed following the principles of the “Fibonacci number” and the “golden ratio”.

The event also examined the changing needs and demands of the growing remote work force. Executives from major companies shared thoughts on how vital an excellent laptop is for working from home.
“It’s important to have enterprise-grade security. Protecting our IP is a huge priority,” said Oi-Masahiro, general manager of Canon’s IT products sales division.

Anita Feng, account manager at Microsoft Taiwan, said what she needs from a laptop is “long battery life that supports long working hours, touch panel for better user experience and a great camera for conferences”.
The Summit series housed in a slim aluminium chassis comes in two models – Summit B which provides over 10 hours of battery life, and Summit E which includes an infrared camera that supports Windows’ Hello facial recognition feature. The series also features touchscreen and an “AI noise cancellation” function that can eliminate background noise while video conferencing.

Also unveiled were the updated Prestige and Modern series, which now sport a new logo and come in chic colours. The hosts presented Prestige 14 Evo, the first laptop to be certified on the Intel Evo platform, and also provided a glimpse of the upcoming MSI Summit E13 Flip, which combines the utility of a laptop and convenience of a tablet.

The “business and productivity” laptops are expected to go on sale from next month.
The event can be viewed at msi.gm/VirtualSummit