Beautiful in batik
Uniqlo launches its Batik Motif collection featuring modern batik motifs that combine traditional patterns with contemporary colours, silhouettes and designs to create a new modern heritage from the traditional treasure.
Inspired by Indonesian batik, the collections for men and women offer new colour choices to reflect the summer season, including soft pink, blue and an off-white that is rare in traditional batik in comfortable materials suitable for the tropical climate. For women, the key items are blouses with three-quarter length sleeves and short sleeves.
Uniqlo has modernised the Indoensia parang pattern, changing the scale of the wave and updating the colour to suit modern, subtle tastes. Others use floral and star motifs like the sulur daun (vine leaves) motif and a variation on the Indonesian sinar bintang (starlight) motif.
The colouring of the floral patterns is simplified to appeal to modern tastes while retaining the traditional flowing strokes. The new collection also includes a number of simpler, aesthetically-pleasing decorative geometric patterns. Through this collection, the brand aims to increase awareness of Indonesia’s traditional cultural treasure among younger generations and around the world.
The Batik Motif collection is availalble exclusively at Uniqlo Central World and online at www.Uniqlo.com/th.
