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Designer fashion for the perfect fit

Apr 06. 2018
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By The Nation

Opening a new dimension of style for fashion lovers in the digital age, the new online startup Bchurunway offers ravishing outfits from over 150 famous designer brands, all of then for rent.

The new service is the brainchild of a young entrepreneur Sita Chutipaworakarn, managing director, and is the first rentwearreturn service in Thailand to deal in couture outfits.

The collection covers a range of styles from street, casual, formal to evening wear.

The fashion show at the EmQuartier was attended by AListers Prairpun Tumwattana, . Leila Soontornvinate, Jareyadee Spencer, Ploy Pinsaeng, Thitikhun Yoovidhya, Nasha Jungkankul, Unawan Tangkaravakoon, Pavenelak Limpichart, PichamonPimpisa Chomanan, Parva Nakasai, Ployvarin Songpakorn, Haruethai Jayant Na Ayudhaya, ML Avita Yukol, Sinanang Oontornpan, Sopin Rongratana, Dr. Pimkhwan Bunjitpimol, Vathu Hongladaromp, Piyavipa Indradat, Nantanach Mongkolrattanachart, Yada Praserdsom, Nutchanunt Devahastin, Janenipa Sriwilairit and Kornkanok Wannakit. 

Actresses and TV personalities, among them Khemanit Jamikorn, Rasri Balenciaga, Kannarun Wongkhajonkai, Matcha Mozimann, and Mashannoad Suvalmas, served as honorary models to the delight of  Pimthong Washirakom, Violette Wautier, Kherika Chotivichit, Napasasi Surawan, Navinda Bertotti, Ploifone Cherpat, Chatdao Sitthiphol, and more.  

“We always believe that good styling can offer great opportunities in life. And today’s women are concerned with personality and styling far more than ever before,” Sita says. “Many girls have their own style and constantly update their wardrobes to be in trend. But despite they don’t know what to wear. Since trends come and go very quickly, some don’t feel like wearing the same dress twice. Bchurunway is the perfect solution as it addresses the needs of modern ladies. Bchurunway is like an online wardrobe full of outfits by leading fashion brands, and always up to date with the trend in each season,

Products are categorised into purpose of use, for examples, evening gowns for wedding party, party, gala dinner, dress for formal ceremony, and outfits for chic everyday look. Rentals can be for four days or eight days with delivery and collection from your doorstep. All dry cleaning is handled by the service.

Fittings are available at the showroom on Thonglor Soi 20 and come with a personal stylist service to advise clients on creating the most striking look.

Check out the service at, on Facebook Fanpage: bchurunway, Instagram: bchurunway or call (064) 192 6366 


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