Boyy goes for the Bamboo
High-end fashion bag brand Boyy, introduces its latest collection “Bamboo Den” inspired by the founders’ and designers’ obsession with Chinese food and their favourite destination of Chinatown in New York City.
The motto, “Everything is inspired by something else”, has always been the heart of Boyy’s designs and creations.
The designers, Wannasiri Kongman and Jesse Dorsey’s live close to Chinatown and set out to find favourite Chinese restaurants in every destination they visit, experiencing both the integrated culture of American-Chinese fare such as the fortune cookies and takeaway noodle boxes.
The designers’ inspiration combined with their fascination for the mysterious Chinese lifestyle and culture has resulted in Boyy Bamboo Den, the world’s first Boyy official pop-up store. The oriental elements are brought to a fantasised interpretation enriched with clean and minimal details, creating a surreal splendour in the heart of Siam Paragon. The store will be in operation until January 28.
On sale is the new and exclusive Cruise 19 collection and special Colour Block handbags that have been well received since their first appearance in the previous collection. The colour selections range from tones suiting the cruise theme to Boyy’s all-time favourite hues, matched with the new Plexiglass Buckle, and the return of the popular Metal Buckle both in gold and silver.
Bamboo Den also offers an exclusive customised station where customers can enjoy matching handbags with customised buckles in new materials. Customers will be able to select the colour and finishing of the buckles on such iconic designs as Bobby, Bobby 23, Devon, and Karl.
To celebrate the holiday gifting season, the store also has a range of small leather goods to snap up as presents.
