Tuesday, July 23, 2019

Italian by design

Jan 09. 2019
Facebook Twitter

By The Nation

12,755 Viewed

Gucci pulls out the stops for new Iconsiam store

Italian luxury fashion house Gucci recently opened a store at Bangkok’s newest shopping desti¬nation Iconsiam on the Chao Phraya River. 

After nearly a century, Gucci remains true to its heritage, which is celebrated in the 512squaremetre store stocked with a wide selection of men’s and women’s readytowear, handbags, shoes, accessories, watches, jewellery, eye¬wear and fragrances. 

Its walls of white and grey mar¬ble are visible through the mall’s distinctive glass facade. The interi¬or design is discreet, welcoming and relaxing, with velvet armchairs and vintage darkwood display furni¬ture offset by industrial elements like rivets. 

Surprising and unexpected combinations of materials create an understated drama. Chequered wood inlays decorate the floors alongside herringbone patterns. There’s a bespoke client space for an exclusive shopping experience, characterised by mauve velvetupholstered walls, a marble mosa¬ic floor and Gucci Decor furniture. 

Gucci is currently touting Arli and Rajah bags and its “Cruise 2019 #GucciGothic” campaign – a surreal take on the legend of Noah’s Ark.

The shape of the ark and Gothic architectural silhouettes form the main body of the structure, while the motiongraphic portrays sur¬realist imagery such as cascading earrings in the rain, animated bees, 3D animal heads, and other refer¬ences to Gucci motifs. 

The Arli bag, named after the ancient French city of Arles, is ele¬gant in leather, suede or exotic skin. The Rajah adopts the Sanskrit word meaning “prince” or “king” and fea¬tures hardware shaped like a roar¬ing tiger’s head, coloured enamel details and sparkling crystals. 

 

Tags:
Facebook Twitter
More in Lifestyle
Editor’s Picks
Top News