Aigner goes wild for Bangkok
After its success in Europe, Middle East and Asia – and in South Korea in particular – Aigner comes to Thailand, launching the #AIGNERLOVESBKK campaign to promote the brand that’s known for its combination of German precision and Tuscan tradition.
It is also showcasing its Spring/Summer 2018 product line of bags, fashion, accessories, jewellery, sunglasses, and shoes.
“Modernity, innovation, and tradition are the key values Aigner stands for,” says Sibylle Schon, the firm’s chief executive. “Without any doubt, they represent the cornerstone and the aspiration of Thai consumers. That is one of the reasons why Aigner has decided to launch the #AIGNERLOVESBKK campaign in Thailand as we strongly believe that our brand and its distinctive products can inspire Thais who like innovation and appreciate tradition,” she added.
Founded in 1965 in Munich, Aigner was created by Etienne Aigner and Heiner H Rankl when they met in New York. In the 50s, people got excited about Aigner’s exclusive leather creations.
The highlight of the new collection is its new colour –neon Candy Pink. The campaign is also promot8ing the Jada, Candice and Amy bags as well as its popular Carlie, Ivy, Roma and Romy totes. All are available both under their original design and in models that feature innovative materials, decorative pendants and trendy statement straps.
Aigner’s products can be currently found at its boutique on the first floor of Gaysorn Village and at Central Bang Na and Pinklao.