The head of THE CLASS
TV news anchor Susan Li jumps to CNBC to host a posh travel show
If you’re a fan of Susan Li of “Asia Squawk Box” fame, you are in for a treat with the Canadian anchor recently being tapped into the fun stuff with the new CNBC lifestyle show “First Class”.
From bringing all the news and views from the top CEOs, asset managers and businessmen, Li is now serving insights on luxury getaway, first-class travel experiences and Michelin-star dinners.
The Chinese-born Canadian has an economics degree from the University of Toronto and started her career in the industry in 2006, going on to host Bloomberg Television’s “First Up” morning business show, which was named best news programme at the 17th Asian Television Awards in 2012. This year Li joined CNBC Asia as co-anchor of “Asia Squawk Box” with Bernie Lo.
Li talked to us about her first role as a host of a lifestyle programme.
WHAT MADE YOU DECIDE TO MAKE THE MOVE TO CNBC?
CNBC is the best business channel in the world. I’ve been watching it for a long time and it just happened to be the right opportunity at the right time.
WHAT’S THE NEW SHOW ABOUT?
“First Class” is an aspirational, behind-the-velvet-rope look at the best a city has to offer. We’ll take you to the hottest bars, restaurants, hotels and show you the unique one-of-a-kind experiences you can only find in that particular city.
In collaboration with our knowledge partner, Luxe City Guides, CNBC shows you an insider’s view of a location all bundled up in a fun fast-paced, 30-minute programme.
THERE ARE A LOT OF SHOWS LIKE “FIRST CLASS”. WHAT MAKES ITS DIFFERENT?
This is the first travel-luxury show with CNBC flair. CNBC has the most affluent audience in the world, and therefore we’ve tailored the programme to meet the high-end tastes our audience demands.
YOU PREVIOUSLY HOSTED POLITICAL AND ECONOMIC PROGRAMMES. WHY SWITCH TO LIFESTYLE?
I do enjoy politics and economics, but I’m also a constant traveller. This was a great way to apply what I’ve learned in my extensive travels and have some fun in the process. I am really proud of this show and think the audience will get a kick out of it.
“FIRST CLASS” IS YOUR FIRST STINT IN LIFESTYLE PROGRAMMING. WHAT'S THE MOST CHALLENGING PART?
In many ways it’s very similar to news. It’s about telling a story and taking the viewer on a journey. A fun and glamorous journey! I guess the most challenging part would be setting the tone for the show, which is more fun and relaxed, less serious than news.
WHAT ARE YOUR FAVOURITE TRAVEL DESTINATIONS?
I have so many! I love Europe with its history, art and style. I found Africa so inspiring and a life-changing experience. My favourite beach retreats are in Bali and Thailand and Palawan in the Philippines.
HOW FAMILIAR ARE YOU WITH ASIA?
I was born in China and have lived here for the past 11 years. And in my time being based in Asia, I’ve virtually travelled to each and every country. I’m hoping to show the global audience what great fun and how fabulous the Asia-Pacific region is.
WHAT PARTS OF THE REGION ARE YOU COVERING?
Well, our first episode is in a newly reinvigorated Singapore. I think the global audience has a view of the Lion City as being boring and sterile. Well, we’ll show you how that’s all changed! Possible future episodes include deluxe looks at Hong Kong and Tokyo.
IF YOU GET TO THAILAND, WHERE WOULD YOU RECOMMEND?
I love Bangkok with its controlled chaos and rich culture. I have many good friends in Bangkok who are some of the nicest people in the world. Of course, I really enjoy the beauty of Thailand’s beaches and islands, including the tourist sites such as Phuket and Koh Samui.
DO YOU HAVE ADVICE FOR WOMEN WHO WOULD LIKE TO GET INTO THE TELEVISION INDUSTRY?
My advice would be to have absolute conviction in your ability. If you’re having fun and believe in what you’re doing, you
will be successful!
It’s hard work and seldom glamorous, though it might look different from the outside. But you’re working long days and wake up at strange hours, so you need to enjoy what you’re doing.
WHAT SHOULD A GOOD ANCHOR BE LIKE?
Analytical, fair and informed. Be able to have some fun, but be serious at the same time.
TUNE IN FOR TRAVEL
“First Class” premieres today at 4pm on CNBC.
