Beauty in a bottle
Skincare and cosmetic brand Ele marks its fourth year of business by repackaging its popular products
HAVING CONQUERED the cosmetic market in China, Thai brand Ele is looking to attract Asian women everywhere with the launch of the newly packaged Mineral White Mask Plus and CC Cream Ready Go SPF50 PA+++”. The two products were recently highlighted by the brand’s executive Suthasinee Phakakrong during a special event at Parc Paragon,
“We’ve had really good feedback from both men and women on the Mineral white mask and our CC Cream Ready Go and to mark our fourth year of business, we have decided to change the package design. We have also come up with a new bottle that is specially designed to protect the functions of the cream,” Suthasinee told guests at the launch event.
“Our Mineral White Mask Plus is a mask used before bedtime to create bright and smooth skin and keep it moist while CC Cream Ready Go is a foundation cream with sun protection. It is light and perfect for Asian skin. The new packaging has allowed us to incorporate a QR Code from Korea that customers can use to confirm that the product is not a fake. These stickers are now available for every Ele product.
Skincare and anti-ageing expert Dr Wachira Kunathathorn, praised the products, saying that the night-care mask was effective but that getting a full night’s rest was also important for the skin.
“The skin needs a proper rest from pollution, sunlight and dust. Moreover, the period between 10pm and 2am is when the body creates the growth hormone that helps stimulate cell repair. We should all go to bed before 10 and use a skincare product every night,” Dr Wachira said.
Several celebrities attended the launch, among them Pol Gen Sant Sarutanond, Yuwares Kangsatan, Mark Thawin, Surapon Srirattana, Ronnaphob Maiphoo, Anan Chongsuviwatwong, Yutana Ratanavessuwan, Panitipat Peerapattanakul, Kitti Lekharphan, Napatsawan Chillanond, Savit Udayachalerm, Suthawan Trachoo, Wanlapar Yongtiwcharoensuk, Ampol Srivisart, and Thakorn Juntarnupattanar.
The newly packaged products are available at Boots, 7-Eleven, Suruha, Eve & Boy, Priew by Big C, Beautrium, Star Dust, and retailers nationwide.
