FRIDAY, March 29, 2024
nationthailand

Cool in cotton

Cool in cotton

South Korea’s renowned online marketplace 11street recently joined up with 21 leading Cotton USA licensees to organise “Shop the Runway”, a fashion show featuring celebrities Boy Pakorn, Mark Prin, New Nitta, Patricia Good and leading professional models.

“As new generation lifestyles continue to change and their daily routines are increasingly connected with computers, smartphones, and gadgets, their buying behaviour changes too,” noted Kraipob Pangsapa, Cotton USA’s Asean representative.
“They look for shopping convenience from their fingertips. This, in turn, drives e-commerce growth in Thailand. The company has partnered with 21 brand licensees in kids, men’s and women’s apparel, men’s underwear, home textiles, and non-textile products made from majority US ‘quality cotton’ to offer Thai consumers a convenient online shopping experience. We have also collaborated with the 11street website, for its secure payment system, quick delivery and after sales service, to provide more choices to digital consumers. Consumers will get easy access to Cotton USA licensed products through a convenient, secure, and reliable 24/7 shopping experience.”
Hong Cheol Jeon, chief executive of 11street (Thailand), confirmed that both companies jointly deliver a unique online shopping experience via the 11street mobile app through the “Time-Trigger Product Push” technique. This is a unique Offline-to-Online (O2O) experience for customers, who are able to shop online while seeing products on the runway. 11street is also offering five-per-cent cash equivalent coupons (up to Bt500) for purchases greater than Bt700. The coupons are available through July 31.”
The “11Street x Cotton USAShop the Runway” fashion show presented 21 brands including Blue Corner, Cadeau, Elle, Enfant, Frolina, Guy Laroche, Jockey, John Henry, Khaki Bros, Lee, Lee Cooper, Little Wacoal, Manchester, Picasso, Portland, Quiescent, Rii, Santas, S’fare, Surftex, and Wrangler. The show featured Nong Wanmai in an Elle Kids tweed polka-dot dress, followed by Mew Nitta in a striking Blue Corner black and white striped cotton dress. Mark Prin modelled a cool business casual Khaki Bros’ striped t-shirt paired with mustard yellow chino pants and a blue blazer. Patricia Good shone in Portland’s sporty-looking grey spandex dress with black detailing, while actor Boy Pakorn adopted a biker look with Wrangler’s slim selvedge denim matched with a t-shirt and jean jacket.
Find out more at www.11street.co.th or 11streetThailand’s mobile application and Facebook.com/COTTONUSA.Thailand
 

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