Wednesday, September 30, 2020

Canterbury joins the tackle

Jun 27. 2017
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Rugby is the fastest growing team sport and player numbers in Thailand are rapidly increasing due to initiatives of the Thai Rugby Union.

Rugby sport brand Canterbury can attest to the growing interest after launched a fifth store in less than six months, this time at Go Sports in Mega Bangna.

The latest store follows successful store openings at Supersports at CentralWorld, Sports Mall at Emporium, the lifestyle section of EmQuartier, and the flagship Phayathai Building shop.

Canterbury’s expansion in Thailand reflects the increasing popularity of the sport of rugby and the fitness industry, and showcases how attitudes towards healthy living and exercise have shifted in recent years.

“We have expanded our footprint here in response to the flourishing rugby, and fitness industry, and are proud to be able to play our part in advocating a healthy lifestyle,” said Mark Bennett, managing director of Silver Fern Holding, distributor of Canterbury.

Although Canterbury is widely recognised as the “world’s original rugby brand”, its product line goes beyond rugby essentials, and includes a wide range of sportswear featuring innovative technology that is both practical and stylish. Canterbury’s latest Vapordri+ collection is made with a special fabric that features advanced wicking properties that help evaporate sweat, allowing garments to dry quickly. The Vapodri+ technology provides dynamic cooling and this adaptive technology reacts to the wearers’ changing body temperature to ensure they can focus on performance.

“Eating right and exercising regularly is the core of any healthy lifestyle, but it is also essential that people wear the right sporting gear when they exercise, in order to train better and maximise performance,” Bennett said.



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