Simple but very, very smooth
The very best of Japanese design simplicity goes on show today at Central Embassy in an exhibition with a name as pleasing as the brand itself: “What is Muji?”
With signature designs and consistent concepts of thoughtful resource utility, natural style, simplicity and no-brand branding, Muji has won the hearts of consumers around the world while also delighting designers interested in strong concepts.
As part of the celebrations marking Central’s 70 years in business, “What is Muji?” and “The Core of Muji Designs” deliver the thoughts and ideas behind the designs and probe further into the brand’s philosophy of products manufacturing.
Satoru Matsuzaki, president and representative director of Ryohin Keikaku, and designer Naoto Fukasawa made the trip to Bangkok to introduce the several limited edition items that will be sold in the exhibition.
Yuwadee Chirathivat, chief executive officer of Central Group said: “It has been 10 years since we brought Muji to Thailand and the feedback from Thai customers has been amazing. After the success on our first branch at Central Chidlom, we expanded fast, and today have 14 branches in Bangkok and across major cities in Thailand, to accommodate the demand of Muji’s quality products. We are delighted to be hosting this exhibition to celebrate our 70th anniversary and to inspire new generations of designers.”
The products in the exhibition are designed by Fukasawa and include Right Angle Socks – designed with a 90-degree angle at the sole imitating life-size feet to be a perfect fit and stay tight around the ankles, Mattress with Legs, the frame-free mattress with a strong wooden base for support that serves as both bed or a sofa, and the award-winning Wall Mounted CD Player in a space-saving compact size.
Among the limited editions on sale are Fukasawa’s biography (50 copies), the Aluminium Hard Carry Bag in 34-litre and 60-litre sizes (20 pieces), the Solar Watch (30 pieces) and the Park Watch (20).
The Muji Flagship Store at Zen CentralWorld is also celebrating the brand by offering exclusive services including the “Muji Yourself” decorating station, an interior consultation service by design experts and “Doi Tung – ‘Shokoku Ryohin”, which brings together quality local products from each province.
“What is Muji” continues through October 1.
