Monday, September 28, 2020

A helping hand for our Siamese fighting fish

Dec 12. 2017
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By The Nation

Internationally known lifestyle brand Panpuri welcomes the festive season with Gift Time Holiday Sets enclosed in opulent gift boxes that make ideal gifts for those you love.

In collaboration with Ogilvy & Mather Thailand, this year’s motif “Festive Currents” depicts the Siamese fighting fish on the gift box as it charms with its vibrant colours and large, flowing fins. Gracefully dancing to the rhythmic ripples of the water, each movement captured spreads a holiday cheer.

With a commitment to sustainability and caring for the environment, Panpuri has partnered with the Fighting Fish Gallery in Bangkok, the world’s only organisation to showcase and looks after a variety of Siamese fighting fish found in the Chao Phraya River, to share in the preservation efforts for the Siamese fighting fish and the environment as well as creating a positive impact for the community. 

This gainful endeavour will be promoted through the purchase of Uplifting Bath Essentials Duo, which comprises Siamese Water Body Cream Wash and Body Lotion from now until December 31. Part of the proceeds on the purchase of this Gift Time set will be donated to the Fighting Fish Gallery.

Affectionately referred to as the “Jewel of the Orient”, the Siamese fighting fish is native to central Thailand and can be found in canals and rice paddies. However, due to pollution, habitat loss and other environmental changes, its species Betta splendens is listed as vulnerable by the International Union for Conservation of Nature (IUCN). It may become endangered unless the circumstances threatening its survival and reproduction will be improved.

All gift sets are packaged in square boxes made from wood-free paper and 100-per-cent recyclable. Printed with environmentally-friendly soy-based ink, each gift box is a collectible item which are perfect for keeping or giving to others. To complete the gift-giving ritual, the gift box is adorned with an off-white satin ribbon emblazoned with the brand logo and a chlorine-free dedication card. 

Guests who shop at Panpuri Signature Store at Gaysorn Village can obtain a more personalised dedication card, featuring the “Festive Currents” motif, which can be printed at the store’s special on-site printer.

To see the full range of Gift Time Holiday Sets, visit to download the Gift Time brochure.


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