By THE NATION
Forty three per cent of Thai travellers say they want to update their home because they like interior design that reminds them of happy times spent on holiday, and one in five (23 per cent) like to recreate their holiday experiences when back at home.
The study, conducted through 19,000 global travellers, also revealed that the interior design of our holiday accommodation can provide such an unforgettable experience that more than half of travellers (56 per cent) are motivated to undertake interior design work inspired by their travels when they return to their own home. The figure rises to 67 per cent amongst Millennials. Thai travellers are among the top, with eight in 10 of them supporting this thinking.
Interior design is also a lead factor in travellers’ decision-making process ahead of booking somewhere to stay. Six in 10 (64 per cent) say the interior design of their accommodation is the most important factor when choosing where they stay. In fact, one in two (53 per cent) say they have spent more time in their accommodation than originally planned, because they loved the interior design so much.
With such a variety of holiday accommodation options available today, more than four in 10 (44 per cent) travellers say that it is the chance to stay somewhere new that inspires them to refresh their home.
It’s rental homes (such as cottages, villas, gites) that lead the way when people are selecting unique types of stay for their inspirational decor. In fact, over two thirds (67 per cent) say they would choose to stay in a holiday home over a hotel if they wanted to experience unique or unusual interior design.
For just under half of Thai travellers (49 per cent), a key motivation for choosing somewhere to stay on holiday is that its design (look and feel) is different from their own home. This allows travellers to escape physically and mentally, with six in 10 (63 per cent) enjoying being in a completely different setting, as it helps them to get the most from their holiday.
The large majority (88 per cent) of Thai travellers report that going on holiday encourages them to be more creative with their home interiors. With that said, Booking.com has partnered with interior stylist and lifestyle expert, Will Taylor, to provide practical interior design tips to empower more travellers to be able to bring that holiday feeling home with them. Three of Will’s top tips include
>> Turn the pieces you fell in love with and brought home from your holiday into statement design features in your house from lighting to scent or everyday utensil.
>> Colour is an emotive element of design and it’s perfect for recreating a holiday moment or favourite view back at home. Why not DIY an ombre blue wall behind the bed or in your entryway to remind you of that Mediterranean trip of a lifetime? There are countless painting tutorials online that can guide you through creating a design statement such as this with paint.
“The experiences we have while on holiday can last for a lifetime; whether that’s the memories we create, the purchases we make or the inspiration we come home with. Passion for interior design is one that spans all continents, and what better way to get new ideas and fresh inspiration than looking to the accommodation we stay in while on holiday,” says Pepijn Rijvers, Chief Marketing Officer at Booking.com.
“At Booking.com we offer 30 different types of accommodation – from home and apartment rentals to tree houses and igloos, all of which are designed to give travellers the ultimate holiday experience, and may even inspire them to make home decor changes in the process.”