By KUPLUTHAI PUNGKANON
Clothing brand OVS has opened its first store at Megabangna, kicking off an “Italian Style” fast-fashion campaign.
Boasting high quality, authentic Italian style and affordable prices, OVS has been dressing Italian men, women and children for nearly 50 years. Today it has more than 1,300 stores around the world.
On hand for the recent grand opening were celebrities such as Prin “Mark” Suparat, Kimberley Anne Woltemas, Pakorn “Boy” Chatborirak, and May Fuangarom and her daughter Mayu.
Meanwhile Jongkol Palarit and Sombatsara “Tue” Tirasaroch shared tips on creating chic Italian looks.
The party continued with music by Note “DJ Notep X 0809” Panayanggool and Jirayu “Kao” La-ongmanee.
General manager Nisakorn Masunthasuwan said Italians are skilled at mixing and matching clothes.
“We have a vast variety of choices from a highly experienced team of fashion directors, designers and product managers, as well as collaborations with guest designers and design students from top schools around the world,” she said.
“The aim is to keep track of fashion trends and buyers’ interests and ensure a constant renewal in the product range.”
One in two Italian children wear clothes from OVS Kids, which targets youngsters up to 14 years old.
“Our commitment is eco-friendly, with textile growers enhancing our reputation in organic cotton,” Nisakorn said, “so children’s clothes are one of our strengths in terms of brand recognition and design. We also have licences to use many popular cartoon characters.”
This spring and summer, the key look is casual, cool and colourful in shirts, T-shirts, jeans and jackets. Sombatsara suggested going for “neat and clean”.
The OVS store is designed for convenience and pleasure, mimicking the flagship store in Milan designed by Vincenzo De Cotiis, who also designed Excelsior Milano.
The brand is also sold at Phuket Jungceylon and Terminal 2 at Don Mueang International Airport.