Millennials get a new home in Hong Kong
Hong Kong’s K11 is celebrating its tenth anniversary with the K11 Musea project, which is scheduled to open in 2019 and will be a world-class experiential art, culture and retail landmark for millennials.
Located along the Tsim Sha Tsui Promenade, this new 10-floor museum has adopted the retail concept from A Muse by the Sea and will bring together world-class experiential retail, art, culture, entertainment and dining under one roof.
It takes inspiration from research that reveals Asian millennials as “Super Consumers”, prominent drivers of global consumption with spending power set to reach US$6 trillion by 2020 as they grow to account for 45 per cent of Asia’s millennial population.
The museum will house an extensive selection of international brands – many of which will be concept stores and flagships debuting in Hong Kong with a brand new image – and promote itself as an aspirational destination merging art, culture and commerce in Hong Kong and Asia.
Visitors can explore the outdoor Sunken Plaza, modelled on amphitheatres and installed with programmed water patterns and a misting system for a cooling effect. Equipped with a large eight-metre-tall LED screen, the plaza will offer a range of cultural events ranging from outdoor movie screenings and live music, to art and design related performances.
Find out more details at the K11MUSEA page on Facebook.
