By The Nation
The brand was founded in 2007 by Igor Klaja, whose passion for sport inspired him to build his own high-quality and trendy sportswear brand for both professional and amateur athletes. Before 4F was established, he worked as a member of the sales staff in a multi-brand sportswear store, where one of the best-sellers was the Polar fleece jacket. He saw potential in the product and started to travel around Poland to sell that jacket from his own car. He then designed more products and expanded to other sportswear categories. His brand 4FUN was created in 2003 and was later relaunched as 4F.
The brand is recognised worldwide for its functional and modern design. It has collaborated with the National Olympic Committee and selected Sports Associations, and was used for the Polish representative team during the recent Olympic Winter Games PyeongChang 2018. Athletes who donned 4F outfits including Polish ski jumpers, Maciej Kot and Kamil Stoch and Latvian Street Workout Champion 2017 Daniels Laizans.
“Health and fitness is becoming increasingly popular in Thailand, as people look to eat healthier diets, gets more exercise or dress for it. We’re seeing more and more Thais embracing the Athleisure trend by mixing and matching sportswear pieces into their everyday look. We saw an opportunity to introduce 4F to the market and Siam Discovery is a perfect central location for young Thais to shop. It gives tremendous exposure and opportunity for the brand to grow,” said Hidekazu Fujii, owner of Sport Lifestyle Lab.
He expects to expand to more pop-up stores in central and outer areas of Bangkok to increase product accessibility for customers and plans to actively sponsor Thai sport events by beginning of next year.
For details, visit www.4fThailand.com.