Lots of viewing, very little outlay

A NEW TV designed to appeal to young generation viewers at a price they can afford, the Coocaa 40S3A21T is the Chinese brand’s flagship 40-inch Android-based smart TV with good image quality and convenient smart functions provided by voice-command Google Assistant.
The 40S3 runs on Android 8.0 Oreo with Good Assistant to allow you to conveniently give voice commands to enjoy various functions.
You can simply press the OK button on the remote and say “Hey Google” to get all the help you need from your Google Assistant. For example, you can use the voice search function to find a specific TV show or a YouTube clip. You can also tell Google Assistant to fetch the latest weather information so you can plan your day.

The 40S3 comes with YouTube player pre-installed so you can easily play clips with just one click on the remote.
You can also purchase movies via the Google Play Store and download and install apps.
During the test, I downloaded and installed the iflix app and was able to stream HD movies without any problems. The TV has fast Wi-Fi 802.11ac wireless connection and I tested it on True Online's True Super Fibre 50/20 Mbps. The iflix movies and YouTube clips played smoothly during the test.
And the 40S3 has Chromecast built in that allows you to cast movies from apps like TrueID TV that are not available for download and install them directly to the TV.
The 40S3 looks sleek and has thin bezels because it uses FOCL (Frameless Open-cell Lock-in Technology) to eliminate the top, left and right frames allowing the viewer to maximise their home entertainment. And the regular 40-inch TV has a 97-per cent screen-to-body ratio, providing customers with a more immersive viewing experience.
It has two small stands that were quickly and easily installed too.

The 1920x1080-pixel resolution comes with brightness of 230 nits and high contrast ratio of 5000:1.
Picture modes are standard, vivid, movie, game and user. I tested it out in standard move and the pictures were bright and colourful. The 40S3 also has four sound modes –standard, music, sport and movie. To watch movies, choose the latter as it boosts the dialogue so it can be heard more clearly.
The 40S3 has three HDMI ports for connecting to Full HD TV sources, such as TrueVisions satellite receiver. It also has two USB ports for connecting to external hard drive or a mouse.

During the test, I used a USB port to connect to a wireless mouse and the mouse worked well in controlling various apps.
Since the 40S3 is an Android TV, setting it up was a breeze. It offered to use all the data from my Android phone and Google account on my Sony Xperia XZ Premium to set up the Google account on the TV. The auto Android setup feature also imported the Wi-Fi setting from my phone to the TV.
Then, the 40S3 guided me to set up the terrestrial digital TV. It has a DVB-T2 digital TV tuner so it can tune in to digital TV broadcasts in Thailand without the need of an external receiver. I found during the test that all HD digital TV channels were displayed sharply and vividly. 
Once you’ve completed set up, a home screen appears from which you access installed apps, YouTube clips and recently played clips as well as Google Play Store.
Apart from using voice commands via Google Assistant, you can also use Android Remote control on your smartphone to control the TV. You can easily type on the smartphone instead of using the remote to click on the on-screen keyboard. Your phone and TV must be connected with the same Wi-Fi router though, so do check before trying.
To watch a TV channel, you must select the Live TV app that will allow you to select either DVB-T2 tuner or an HDMI source to connect to your TV source.
The name Coocaa may not be familiar to Thais but it is a well known abroad. It currently operates under Skyworth RGB Electronics and has a presence in more than 40 countries including Germany and Japan.
The Coocaa TVs are made in nine factories, including one in Indonesia, which serves as Coocaa’s manufacturing base in Southeast Asia. Its Indonesian factory has more than 23 years of experience in making TVs for Japanese brands and has thus acquired Japanese-quality standard.
Coocaa TVs have three-year warranty and the brand has more than 100 service centres around the country with a central call centre.
Coocaa 40S3A21T has a suggested retail price of only Bt8,490 and will be launched as part of the 12.12 campaign on Lazada.

>> OS: Android 8.0
>> Display: 40-inch LED TV with 1920x1080 pixel |resolution
>> Brightness: 230 nits
>> Contrast ratio: 5000:1
>> Viewing angel: 176/176
>> Response time: 9.5ms
>> Back light time: 30,000 hours
>> Digital TV tuner: DVB-T/T2
>> Audio formats supported: |L-PCM, AC3, AAC, DTS
>> Inputs: 3 HDMI ports, 1 CVBS, L/R
>> Output: 1 Optical audio
>> Connectivity: Wi-Fi 802.11ac, 1 LAN (RJ-45) port, 1 USB 3.0, 1 USB 2.0