By THE NATION
“The launch of our newest GMS lineup of woman watches is a reinforcement of Casio’s ongoing popularity amongst target consumers. The GMS brand caters to the existing Baby-G consumer base who are growing up with the brand, whilst at the same time appealing to a new group of consumers who are looking for a watch that is stylish yet functional for everyday use. The ideal GMS woman is strong, beautiful and confident. For this purpose, we have teamed up with GMS Brand ambassador, Pattie Ungsumalynn, who embodies the ideal GMS girl with an active and onthego lifestyle that truly reflects the GMS brand and its identity,” says Viroj Sukpitak, senior vice president of Casio & Hardline.
The GMS line is designed to accommodate different types of lifestyles and activities whether spending the day at the office, heading to a glamorous party or even just a casual weekend on-the-go. The watch boasts a trendy yet elegant design, with a sleek exterior that makes it the perfect accessory for any occasion.
“I used to love watches that are easy to wear, tough, yet sweet. As times change, I now look at watches as accessories that can be used to mix and match with my varying looks. Being an actor and assuming the different roles that I take, GMS is the perfect accompaniment to my lifestyle. Whether going on photo shoots, lunching with my friends or attending events, GMS is always my go to accessory of choice,” says Pattie.
During the launch event, GMS unveiled two of its newest line watches: the GMS MSGS200 and the GMS MSG400. Both models are equipped with Casio’s signature Tough Solar power system that converts not only sunlight but also light from fluorescent lamps and other sources into power, with an added ability to withstand up to 100 metres of water pressure.
The watches are available in a range of colours including pink gold, silver, white, pink and black. Prices start at Bt6,400. In celebration of the first GMS Brand Ambassador in Thailand, buyers receive a special 20-per-cent discount with an extra 10-per-cent on top when purchasing any GMS models (except the Limited Edition models from Japan) during April at all Casio G-Shock stores nationwide.
For more information and to keep updated with news and promotions, visit Facebook/Casio Watches Thailand.