By Kupluthai Pungkanon
The Nation Weekend
THESE DAYS, eyeglasses and sunglasses are not just functional but also fashion accessories so having a pair of specs or shades that look good no matter the occasion is a must. Meeting that need is nvenvy – the name comes from “envy envy” – a Thai brand founded four years ago by Lalida, whose family own the Double Goose clothing label and her husband Suklae Cho, a South Korean and scion of a family that produces licensed eyewear for leading brands.
Singer’s Hugo Chakrabongse designs for nvenvy have been a massive hit. They’re priced at Bt3,700.
With modern designs and using only high-quality materials such as ultralight titanium and delicate acetate, the glasses are made by in Daegu, South Korea by an internationally known eyewear manufacturer.
They have quite literally caught the eye of Thai and South Korean celebrities, with actresses Nana Rybena and Virithipa “Woonsen” Pakdeeprasong often spotted in shades with a distinctly Asian fit.
“The eyeglasses are very light and do not press against the cheeks or nose, which is essential when you are wearing a lot of make-up. We got to know Nana and her husband, hip-hop star Way Thaitanium, and they told us they had some excellent idea for designs. That’s how our first collaboration started and it was an instant hit,” says Lalida.
The Roundround collection by TV host Woody Milintachinda. Ideal for those who like to work out, the specs cost from Bt3,500 to Bt4,500.
nvenvy has also collaborated with Hugo Chakrabongse for a collection inspired by his love for the Beatles. The round-frame sunglasses like the ones made famous by John Lennon are designed with motorbike freaks in mind.
With celebrities Patcharapa “Aum” Chaichua, Araya “Chompoo” A Hargate, Paula Taylor and more constantly posting photos of themselves wearing their specs and shades on Instagram, nvenvy has become a rising star in the eyewear industry. Last year the brand joined Silmo Fair Paris, a world-famous optical fair and its new designs, the “Way and Harpe” collection, were among the 50 #xtraselection Le Pop’Up chosen to celebrate the fair’s 50th anniversary.
Designed by hiphop stars Way Thaitanium and Nana Rybena, the “Way and Harpe” collection wowed visitors to the Silmo Fair Paris 2017. The specs cost Bt7,300.
Well-known faces are lining up to join the collaboration crew, among them, Woonsen Virithipa, TV host, Vuthithorn “Woody” Milintachinda and Chollada “Kay” Mekratree, whose “Voice” collection aims to raise funds for her animal rights campaign.
The brand’s unisex sunglasses collection is available at its boutique in CentralWorld.