Wednesday, September 30, 2020

Swatch ready to enthral with its FlyMagic timepieces

Jul 04. 2019
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By The Nation

Swatch is showcasing its unique FlyMagic timepieces at the Siam Paragon Watch Expo, which runs from July 9 to 14.

Designed under the concept “Aurora”, the FlyMagic collection comes in three models – Black Suspense, Red Surprise and Blue Hawk – all boasting the innovative anti-magnetic Nivachron hairspring, which eliminates the effect of magnetic fields, temperature variations and offers excellent shock resistance. The hairspring also extends the lifespan of the watch.

The Swatch FlyMagic is distinctly novel with its inverted automatic movement that offers the wearer a unique view of every movement of time. 

Made of stainless steel, the watch is 45mm in diameter and offers a fascinating view of its movement through an anti-reflective sapphire crystal case.

Priced at Bt49,900, each timepiece comes in a luxurious box with two high-end calfskin straps and a rubber strap. 

Only 500 pieces of the FlyMagic timepieces, plus another 60 limited-edition models (20 pieces in each of the three designs) will be up for sale in Thailand. Highly qualified Swiss watch technicians will also be at hand to demagnetise each watch that is bought.

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