Thursday, November 14, 2019

Sniffing out a Montblanc

Jul 09. 2019
Napath Siangsomboon
Napath Siangsomboon
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By The Nation

1,340 Viewed

Known the world over for its fountain pens, German luxury brand Montblanc is now turning its attention to cologne with the launch of a new fragrance, Montblanc Explorer which, as the name suggests, pays tribute to explorers everywhere.

Like its namesakes, Montblanc Explorer takes the wearer on a fantastic journey, giving them the opportunity to discover the rarest ingredients and manufacturing methods that combine craftsmanship with the latest technology. 

The fragrance owes its creation to three outstanding talents from Givaudan: Jordi Fernandez, Antoine Maisondieu and Olivier Pescheux. Each brought his knowledge of a specific ingredient and emotional experience, both as a nose and a traveller, to this unique collaborative project, which blends bergamot from Italy, vetiver from Haiti and patchouli from Indonesia, turning the cologne into an invitation to travel the world with an unconventional woody-aromatic-leather fragrance.

The top note bursts with effusive bergamot, revealing the bright, energetic and optimistic side of the fragrance’s heart. Called OrPur, this particular bergamot explodes with floral, green, and intensely fresh notes. 

Explorer comes in a leather-like protective sheath printed with the Saffiano motif used on Montblanc creations since 1926 and decorated with the Montblanc emblem in a shiny finish. The signature star that adorns all the Maison’s leather goods is made exclusively in Hamburg while the sleeve and emblem are assembled by hand at the Montblanc Pelleteria in Florence.

At the recent launch event at Iconsiam, which saw actors Napata Siangsomboon, Nont Napompetch and other celebrities sniffing it out, Peerakan Asavasatitporn, brand manager for Montblanc Thailand, explained that the main ingredients of Montblanc Explorer come from Givaudan’s Sourcing for Shared Value programme. The famous perfume house has identified several ingredients essential to perfumery – including vetiver or patchouli – and supports local producers in embracing ethical and sustainable development. This support to local communities is also reflected in educational initiatives for future generations, such as the construction of three libraries for school children in the regions of Buton and Katoi on the island of Sulawesi.

Through the Givaudan Foundation, Interparfums has contributed to the construction of 3 libraries and currently provides 489 school children and their 33 teachers easier access to culture and reading. A total of 3,650 books have been bought to stock the shelves of the new libraries.

 

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