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KOI ups the ante with new loyalty programme

Jul 15. 2019
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KOI Restaurant and The [email protected] announced a new loyalty programme, “KOI Experiences” at a fun party on the 39th floor of Sathorn Square Building.

The launch aims to firm up KOI’s reputation as an elite fine-dining establishment offering Japanese cuisine with a Californian twist in a modern setting and breathtaking city views. Started in Los Angeles in 2002 then opening in New York, Las Vegas and Bangkok, KOI has become extremely popular with celebrities and the business elite for its signature offerings.


The KOI Experiences programme offers a multi-tiered membership beginning with a Red Card allowing holders to collect points immediately for every baht spent enabling access to exclusive services such as welcome drinks and birthday gifts and across all services including hotel accommodation and care rental.

“Our customers are our greatest asset and KOI Experience is our way to thank and reward them for their loyalty and trust and will always continue looking to offer new exclusive benefits to our customers. KOI Experience is not just a loyalty programme, it is a way of living and well-being,” said Vittorio Bertini, executive general manager.


KOI Experiences Loyalty Programme has 4 card tiers: Red, Gold, Platinum and Black. The Red Card can be obtained by any KOI customer by completing the relevant application form on the KOI’s website. Every Red Card member can earn 10 points for every Bt100 spend, enjoy welcome drinks on select nights and receive a birthday gift card valued at Bt1,000.


The Gold Card is granted to customers who spend Bt24,999 in any of the KOI channels. As a Gold member, features include 15 points for every Bt100 spent, welcome drinks on select nights, an invitation to special events and a birthday gift card valued at Bt2,000.


The Platinum Card requires Bt39,999 spent at any of the KOI establishments and gives Platinum members 20 points for every Bt100 spend, welcome drinks on select nights, invitations to exclusive KOI events with guaranteed reserved seating, priority VIP bookings and a birthday gift card valued at Bt3,000.


The Black Card is the ultimate KOI Experience Card which can be obtained by invitation only. Black Card members earn 125 points for every Bt100 spend, enjoy welcome drinks on selected nights, receive bubbles and cake as a birthday gift, personal invitations to KOI’s exclusive events with a guaranteed reserved VIP table as well as invitations to special occasions available exclusively for Black Card Members.


Join the loyalty programme at


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