By The Nation
Prima has set itself the goal of becoming one of Thailand’s leading jewellery retailers, the maker of 99.9 per cent pure gold jewellery (24 karat gold), diamond jewellery, and 99.9 per cent pure gold craftsmanship.
Ranee “Bella” Campen will take the stage as its first-ever brand presenter to unveil the beauty of the “Queen Cattleya Collection”, what Prima considers its masterpiece jewellery of the year, together with an exquisite fashion show of distinctive jewellery collections.
“The 24 karat gold jewellery pieces are delicately embossed by hand on the surface with special techniques to create unique patterns, mainly inspired by the beauty of nature and flowers,” said Pranee Khunprasert, vice president of Prima Gold International Co Ltd. “Today we mark a new milestone as we celebrate our 27th anniversary this month with our first-ever brand presenter and our 2019 jewellery and art collections. As one of Thailand’s leading fine jewellery retailers, we try our best to respond to the sophisticated lifestyle of consumers as well as offering them a variety of products that cater to their preferences and needs,” she added.
The 27th anniversary celebration, held under the theme “True Meaning of Luxe & Craft”, will display Prima’s craftsmanship and luxury. Guests can stroll through a mini exhibition showcasing Prima’s heritage, Thai craftsmanship demonstrating 24 karat gold embossing techniques and even try on the 2019 gold and diamond jewellery collections.
The fashion show features a total of nine masterpiece sets for 2019, both 24 karat gold (five sets) and diamond collections (four sets) while telling the story behind the inspirations through digital screens. The models are graciously dressed in Poem designed by the renowned Thai designer, Chawanon ‘Sean’ Kaisiri.
Guests can also enjoy live music by the Fivera, the first and only pop opera band in Thailand. The exhibition area showcases eight jewellery sets; four sets of 24 karat gold and four sets of diamonds.
The masterpiece collection of 2019 named ‘Queen Cattleya Collection’ is inspired by Cattleya, also known as the Queen of Orchids – the biggest orchid with vibrant colours.
The setting is made of 99.9 per cent pure gold (24 karat) engraved by hand and decorated with nearly 1,600 diamonds and rubies with a total weight of 31.793 carats. The necklace, earrings, bracelet and ring in the collection are worth over Bt2 million. This masterpiece reflects the beauty of modern, confident and successful women. The collections are available at Prima shops. For more information, visitwww.primagold.co.th