By The Nation
The Art of Signature collection celebrates its iconic Signature pattern comprising bright, colour-blocked and limited-edition bags featuring original artwork created by up-and-coming artists from around the world. Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style.
World renowned artists who have contributed to the Art of Signature collection include Marleigh Culver, Gianni Lee and Anna Sudit of New York, Kendra Dandy of Philadelphia, Tyler Spangler of California, Robert Hunter of London, We Are Out of Office of Amsterdam – and now Alex Face of Thailand.
Known for using bare walls as his canvas, Alex Face developed his style while wandering the streets and alleys of Bangkok. His trademark character, a world-weary baby in animal costumes, has been spotted in Taiwan, London and Berlin. The first Thai artist to collaborate with Coach, he designed an exclusive motif for the Art of Signature collection featured on the Camera bag and Academy backpack.
The Art of Signature collection is available starting today (August 26) at the Coach Central World, and the Coach Icon Siam store. In addition to these, for personalisation, Coach has also unveiled its “Coach Create” service exclusively at Coach CentralWorld, inviting customers to experience a design-it-yourself service that takes customisation to the next level.
From bags, small leather goods to footwear, this unique customisation experience allows Coach’s customers to re-design their favourite Coach’s leather goods to a one-of-a-kind statement bag. The “Personalise It” theme put an emphasis on the buyer monogramming their initials along with icons which best represent their individuality. It features two key signature embellishments – Tea Rose (feminine leather blooms) and Souvenir Pins (rebellious cool motifs). Each pin is hand crafted with glove-tanned leather, individually die-cut, embossed and edge-painted by hand. Every single tea rose exemplifies the fine craftsmanship of Coach.