By Kupluthai Pungkanon
The four-day exhibition and auction was organized by Art of Time with the support of Gaysorn Village and the Tourism Authority of Thailand and brought together 18 watch brands, most of which are not represented in Thailand, who introduced themselves to clients by at exclusive hospitality evenings.
Ludovic Ballouard of Ludovic Ballouard, Xavier De Roquemaurel of Czapek and clockmaker Sebastian Naeschke of Matthias Naeschke were in town along with the chief executives of the houses of Alchemists, Ateliers DeMonaco, Azimuth, Christophe Claret, Cyrus, Hyt, Kerbedanz, Kudoke, Manufacture Royale, Paul Design, Perrelet, Romain Gauthier, Schwarz-Etienne, Speake-Martin and Storm.
Eight exclusive custom designs were created to mark the exhibition in Thailand and were auctioned off to raise funds for the Kamlangjai Project, an initiative of Her Royal Highness Princess Bajrakitiyabha that provides assistance and adequate care to female and pregnant inmates, as well as the children of female inmates at women’s correctional institutions.
One of the timepieces up for auction was the Ludovic Ballouard Half Time Thailand Edition inspired by the coronation of the new King and bearing the number 10 written in Thai at the position of 12 o’clock and the remaining numerals cut in half, offering a perpetual reminder that the most important time is the present. The Matthias Naeschke Clock was inspired by Thai tradition and architecture with the shape of the main plate of the clock taking on the form of Bangkok’s temples and featuring hands engraved with Thai numerals and the date that also paid tribute to King Rama X.
The Kudoke White Elephant Unique Piece boasted a dial engraved with a White Elephant on the upper half of the watch movement. The Perrelet Turbine Unique Piece for Thailand featured the distinctive styling of the angel guardian with gold leaf painting a traditional pattern. The Christophe Claret Aventicum Thailand Edition incorporated a mirascope in the centre of the dial with a micro-engraving of an elephant and Wat Arun Temple. Ateliers DeMonaco Poincon de Geneva Wat Arun created a new model from the same collection, which is very prestigious as it carries the Geneva seal certification. Kerbedanz Tribute to Thailand featured the map of Thailand in bas-relief in rose gold inside a case made of 18-carat rose solid gold with sapphire crystal and anti-reflective coating. Azimuth Thailand Edition Piece Unique GT presented a sculptural work of art and a unique case inspired by the roar of an engine at full throttle; the rush of pushing a racing machine to its limits.
Reserve prices ranged from US$5,000 to $90,000 and the auction was held at Crystal Box on the 19th floor of Gaysorn Urban Resort in the presence of Bangkok’s A-listers and celebrities.