By The Nation
Spread over more than 41,000 square metres and with 1,800 booths, organisers expect to draw some 50,000 participants from 70 countries, and resulting in purchase orders worth more than Bt2 billion. The trade fair aims to boost the country’s image as the destination for international lifestyle products, support economic stability and increase total export value by not less than 3 per cent in line the government’s plan.
Speaking at the press conference, Banjongjitt Angsusingh, the director general said the department “plays an important role in supporting the Thai economy through promoting exports and services and penetrating the international market. It is also tasked with supporting new SMEs, and carrying out the department’s policies in order to maintain the present market, revive the old and expand into new ones.”
In October 2017, the Department of International Trade Promotion under the Commerce Ministry held the first “STYLE” trade fair, merging the country’s previous three leading annual trade fairs, namely BIFF&BIL, BIG&BIH, and TIFF, into a new showcase for modern lifestyle products. The merger was a proactive strategy to not only develop and support international trade but also to respond to the new demands of the world market.
Statistics clearly reveal that over the past few years, lifestyle products have become one of our country’s most important exports, the department said in a Tuesday release. In 2018, exports of lifestyle products accounted for an estimated US$12.310 billion, or Bt400 billion, about 4.8 per cent of total exports.
“The lifestyle trade fair is therefore an important opportunity to promote export products and boost economic growth,” said Banjongjitt. “Last April, we hosted ‘STYLE Bangkok’, which was highly successful for all the manufacturers, entrepreneurs, importers and exporters and designers, both Thai and foreign, drawing in excess of 45,000 visitors and achieving purchase orders of more than Bt2.23 billion.”
The fair brings together a vast selection of lifestyle products including fashion, furniture, gifts, home décor and household goods, as well specific designs for mothers and children, pets and the elderly. It aims to respond to the demands of the general public, as well as architects, interior designers, designers, business groups and special projects such as the hotel industry, restaurants and galleries.
In addition, the fair will show off the ability of Thai entrepreneurs to respond to the increasing demands of the world market for raw materials, production quality and creative ideas. Highlights will include “eco-friendly” products and modern designs that match the trend for so-called “spiritual power”, the Qurated Fashion Incubation, and the Material Solution project.
Also planned is a mini talk show on “New Marketing Opportunities and Channels to Expand Lifestyle Products” by special guest speakers Vannaporn Ketudat, the deputy director of DITP, Sakda Saengkanha, the managing director of Maligoods Ltd, and fortune teller Pennung Wongpudorn.
Leading brands that will be presented at STYLE Bangkok October 2019 include home decoration brand Korakot by Korakot Aromdee, renowned fashion label Pichita by Pichita Boonyaratapan, bag, stationary, and “eco-friendly” designs under Anek Kulthaveesap’s Labrador label and well-known skincare brand Puri.
STYLE Bangkok October 2019 takes place October 17-21 at the Bangkok International Trade & Convention Centre (BITEC), in Bang Na. The first three-days from October 17 to 19 are reserved for trade, while October 20 and 21 are open to the public. Find out more at www.stylebangkokfair.com.