By The Nation
The exhibition portrayed the brand’s 125 years of history, from its birth in1894 in London, its close ties to the British Royal Family and its constant innovations over the years to remain relevant. Also on show was “I am Charles”, a hand-made teddy bear a massive 1.5m high.
The “125th DAKS Anniversary Check” collection is centred on the architecture of the Royal Albert Hall in London and underlines the brand’s expertise in design, use of colour, texture, and details, reflecting British elegance. Designs and colours, namely purple, brown, acid green and grey, are inspired gy British writers and their most important works: “The Moon and Sixpence” by William Somerset Maugham, “The Remains of the Day”, written in 1989 by Nobel prize winner Kazuo Ishiguro, and “Pygmalion by George” Bernard Shaw.