Friday, September 18, 2020

Clothes that save the environment

Dec 12. 2019
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By The Nation

Titled “Force for Nature”, the Stella McCartney’s Spring ‘20 collection projects a strong-hearted woman who cares about the future of our planet, sending a defiant message of activism with poetic phrases by author and environmentalist Jonathan Safran Foer. Recognised as a force for nature herself, McCartney personifies this spirit of positive change and this season she urges everybody to join her.

Foer, renowned for his best-selling book “Everything is Illuminated”, lent his words to a sustainable capsule within the collection titled “We are the Weather”. Named after his upcoming novel about the climate crisis, it features pieces emblazoned with statements like “we are entirely free to live differently” across men’s and women’s ready-to-wear, knitwear and accessories.

The palette is a fresh and revitalising step into spring that embodies the spirit of the wild, combining earthy hues like oat, cacao, ginger, stone, khaki and wolf grey with pulses of vivid colour like pink flamingo, violet, lilac, Bellini blue and lipstick red.

McCartney’s eco ethos and hope for a circular future remain at the forefront, with more than 60 per cent of the collection made from sustainable materials. A new development for the brand, traceable alpaca wool has been introduced, while organic cotton, sustainable viscose, Econyl regenerated nylon and recycled polyester continue to be used throughout.

Standout pieces in the “We are the Weather” capsule include a jumpsuit, utility dress, trousers and puffer coat decorated with the label’s artful sun print. With countercultural, cult appeal, the print features handwritten messages from Foer radiating from a graphic sun illustration.

Functionality and a strong utilitarian silhouette are a staple for McCartney and this season they are reimagined in bright new hues. Organic cotton denim jumpsuits are brought to life in yellow and light teal, and a lightweight workwear jacket and cargo trousers are beautified in soft, vivid shades of lilac. Heavily bleached cargo trousers with statement patch pockets are a fresh perspective on everyday denim.

Moments of powerful minimalism cut through the collection, adding clarity and modernity. A standout dress with an effortless silhouette splashes through in rich red, while a chic camel coat is a quintessential classic. Sophisticated cocktail dresses are defined by sculptural, curving lines trimmed in gold.

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