By THE NATION
Better value is also an important factor and a survey by Priceza.com conducted between January and November revealed the top five products that are cheaper in online shops than in traditional retailers.
1. Smart phones
Smart phones sold via online shops can be up to 20-per-cent cheaper than in traditional shops, and prices of older models will come down faster when new ones hit the market. Statistics show that with the exception of the iPhone, all brands of smart phones sold through online shops drop their prices within 2-3 months after new models are announced.
2. IT gadgets
These products include smart watches, headphones, speakers, IoT and smart devices. Online shops often provide discount codes for these products to boost sales during festivals as they are among top choices for gifts.
3. Baby products
These products include diapers, formula, milk bottles, breast pumps and baby clothes. Some brands even have their own online shops to distribute products to consumers without the middleman.
4. Gift vouchers and cash cards
These are also among the top choices for gifts and rewards in special activities such as office games and parties. Many establishments including Central Department Store and Starbucks sell their gift vouchers for cheap online to attract customers to spend at their store.
5. Cosmetics and skincare products
Branded cosmetics sold online often carry 30- to 40-per-cent discounts on the label price while those sold over the counter see only 10-15-per cent discounts. These products also include sunscreen and perfumes.