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Thonburi Bamrungmuang banks on new healthcare centres for surge in revenue 

Jan 21. 2020
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By Jarupong Krisanaraj

Thonburi Bamrungmuang Hospital today (January 21) launched four new medical centres, aiming to double its revenue within the fiscal year 2020 by targeting both Thai and foreign patients while drawing strengths from disruptive medical technology. The hospital, under the management of Thonburi Healthcare Group (THG), is a six-star healthcare centre in the heart of Bangkok. 

Dr Boon Vanasin, Chairman of Thonburi Healthcare Group (THG), said following the official launch of Thonburi Bamrungmuang Hospital, the hospital had been very well-received by both Thai and foreign customers alike, particularly patients from the Middle East.

“Throughout the year 2019, Thonburi Bamrungmuang Hospital served more than 30,000 patients, generating more than Bt900 million in revenue, far exceeding the initial target,” he said.

“To keep up the momentum, THG decided to launch four new specialised centres, namely JIN Wellness Clinic, Heart Centre, Gastrointestinal & Liver Centre, and Aesthetics & Plastic Centre, targeting a doubling of its income through the help of advanced disruptive technology and the strength of its experienced medical specialists.”

Highlights of new centres 

Heart Centre

At the Heart Centre of Thonburi Bamrungmuang Hospital, the hospital provides a comprehensive range of cardiovascular diagnostic services including:

• 3D/4D fetal echocardiography – which is superior in the accuracy of the diagnosis compared to the standard 2D examination.

• Exercise - Dobutamine Stress Echo – a greater cardiovascular examination which has the precision rate of 85 per cent compared to Exercise Stress Test. Also, it doesn’t require injection of Iodinated Contrast Medium (ICM), making the process safer for patients with kidney diseases.

• X-ray Computer – such as CT multiline and Cardiac MRI for patients who experience cardiac arrhythmia, heart palpitations, or in some cases, fainting.

• Ambulatory Electrocardiograms – which includes Holter Monitor - a portable device that measures and records heart’s activity continuously for 24 hours, S-patch, and Event Recorder.

• Cardiovascular Treatments – a variety of procedures including open-heart surgery, coronary angioplasty, EP study (electrophysiology study), radio-frequency ablation, artificial cardiac pacemaker, and automatic implantable defibrillator.

Gastrointestinal & Liver Centre

With gastroesophageal reflux and stomach ulcer being the most common disease among Thais, the Gastrointestinal & Liver Centre provides diagnosis and treatment of digestive system, liver, bile duct, and other related organs, as well as chronic and acute diseases, with help from highly-experienced specialists and state-of-the-art technology.

Services provided at the centre include Gastric Balloon Treatment and individual microbiome test.

Dr Boon said that the centre heavily prioritises its after-treatment follow-up care as most of the patients are from the Middle East.

“This group of patient often travels with their family and has to spend an extended period of time in Thailand. Thus, the hospital establishes a high-calibre Healthcare Services Unit to care for these patients and make them, along with their family members, feel most at home,” he said.

JIN Wellness Clinic 

Believing that good health starts from the inside, JIN Wellness Clinic at Thonburi Bamrungmuang Hospital is a holistic and anti-ageing centre which brings together natural, alternative, and modern medicine to formulate a personalised preventive programme suitable for each patient.

The centre provides various medical services through disruptive technology such as a personalised check-up programme to detect potential risks and abnormalities in the cell and organ level. The data is shown in a digital file format which allows medical experts to deliver precision diagnosis and analysis to the patient and devise a treatment plan befitting each patient’s lifestyle.

Another intriguing equipment is the External Counterpulsation Therapy (ECP). It elps stimulate blood vessels and promote heart function, which in turn, improves the functions of other organs, including brain, kidney, and eyes.

Additionally, Thonburi Bamrungmuang Hospital has developed a Wellness Check-up Application which is able to provide basic health check within just a few minutes. The application analyses personal data of the patient and deliver results that can help doctors efficiently conduct the right treatment for their patients.

Aesthetics & Plastic Centre

At the Aesthetics & Plastic Centre, our teams of aesthetic medical experts offer consultations and personalised aesthetics programme designs. Beauty enhancement services provided include laser therapies and treatments, Botox, dermal fillers, and cosmetic surgery, performed by specialised experts and highly-skilled staff.

The centre also houses modern and latest model medical instruments approved by Food and Drug Administration (FDA) of both Thailand and the US to ensure the customers' safety and satisfaction.

Dr Boon further explained that the launch of these four centres is in response to the ongoing health trend of “Personalised Healthcare” which is also the core of Thonburi Bamrungmuang Hospital. As a result, the hospital was able to make profit earlier than initially expected; since private hospitals usually take more than three years to become profitable.

“The reason why Thonburi Bamrungmuang Hospital was able to make profit much faster than expected was because we focused on delivering premium personalised healthcare with advanced medical technology to our patients, whether it be Digital Dental Centre, Thonburi Diabetic Wound Care Centre, IVF Reproductive Centre, or Personalised Wellness Check-Up Centre,” he said.

“With our strengths, we were able to draw a large number of international patients, the largest group of which are from the Middle East who make up nearly 70 per cent of our foreign customers, another 15 per cent are from China, and the rest are from Myanmar, Cambodia, Germany and the US, etc”.

He added that in addition to the premium standard of our healthcare services, another advantage the hospital has is the price range since medical services in Thailand are very affordable compared to other developed nations.

“Another factor is the blooming tourism industry of our country which attracts patients from overseas to come to Thailand to receive medical care while also enjoying a nice vacation,” he added.

“All of these factors not only support the government’s policy of establishing Thailand as an international medical hub, but also play an important role in making Thonburi Bamrungmuang Hospital successful while staying true to its vision as the ‘Lifetime Health Guardian For All’”.

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