By The Nation
• Adidas’ new Pride Collection 2020 is made special by colours of the rainbow, signifying LGBTQIA (lesbian, gay, bisexual, transgender, queer, intersex and asexual).
• Guss Damn Good has launched two new ice cream flavours, Equality and Love.
• Calvin Klein’s new Lifewear Limited Edition, features T-shirts, hoodies, shorts, jeans as well as sportswear in pride colours.
• Swatch is marking the Pride Month with the #OPENSUMMER rainbow watch.
• Guess has teamed up with Colombian reggae star J Balvin to create the colourful Guess x J Balvin ‘Colores’ collection.
• Levi’s new Pride 2020 collection features the message “Use Your Voice” in rainbow colours to support equal rights. All revenue from this collection will go to the OutRight Action International.