Thursday, August 13, 2020

PowerBuy, B2S launch "pioneering store that meets all lifestyles"

Jun 30. 2020
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By The Nation

PowerBuy and B2S have invested Bt100 million to launch their PowerBuy x B2S flagship store, an “innovative new shopping destination and Thailand’s electronics and speciality book and stationery flagship store that meets all passions and lifestyles”, the companies said in a press release today (June 30).

“To provide a superior shopping experience to customers, PowerBuy and B2S have teamed up to launch the PowerBuy x B2S flagship store, a 6,000 square metre store located on the 4th floor at Central World,” COL Plc chief executive officer Laurent Pauze said. “This exciting new flagship store combines the expertise of two leaders, PowerBuy and B2S, bringing a complete customer experience around electronics, home appliances, gadgets, books, stationery, arts and much more. Customers can discover a wide array of products and a host of new categories – manga, smart home, and gadgets, among others.”

According to the press statement, the store will provide an exciting shopping experience focusing on twelve key areas – Vision & Sound, Gadget Paradise, Wireless World, Cooking Studio, Smart Home Living, AirZone, Gaming Arena, Computers, CreativeLeisure, “Plearnground” (Play &Learn), Passion Library and Stationery Gallery.

“We believe that bringing more excitement and interactions to the shopping experience will make the PowerBuy x B2S flagship store much more attractive and relevant to consumers. But our success will be measured according to our ability to serve customers through different channels,” Pauze said.

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