Tuesday, September 29, 2020

Japan’s UCC concept store in Ekamai offers flavourful ‘360-degree coffee journey’

Aug 06. 2020
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By The Nation

Japanese coffee manufacturer UCC Group officially opened its UCC Coffee Roastery in Thailand yesterday (August 5), its first concept store in the Asia-Pacific region.

Located at Bangkok Gateway Ekamai, M Floor, UCC Coffee Roastery provides a 360-degree experience, a coffee journey, where customers will have a unique opportunity to observe roasting, brewing and processing innovations live, the company said.

At the Premium Coffee Beans zone, for example, customers can take in the various aromas from a “fragrance table” exhibiting coffee beans from around the world and then select their favourite coffee and brewing method.

At the Art of Brewing Techniques zone, customers can experience a “unique brewing method”, choosing hand drip (pour-over), siphon, or the French press method to prepare their coffee.

Then at the Coffee Roasting Experience zone, customers will find the Aremde Nexus One, a truly innovative approach to an espresso machine, and the Loring smart roaster machine that creates genuine coffee profiles with rich aroma for that great taste of coffee, the company added.

“At our Coffee Roastery store, we aim to provide a 360-degree coffee experience and community, where people can share and exchange their ideas and experiences,” said UCC Ueshima Coffee (Thailand) chairman Nobuo Kinoshita.

“Here, each cup is tailor-made and customers can choose the type of coffee beans and the method of preparation. Indeed, this is the place where coffee lovers can gather and socialise. We are committed to customer centricity and focus on building relationships designed to maximise the product and service experience, aiming to be at the top of consumers’ minds whenever they think of quality coffee,” he added.

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