Friday, October 30, 2020

Amazon offers $500 'Prime Bike,' encroaching on Peloton's niche

Sep 23. 2020
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By Syndication Washington Post, Bloomberg · Isabelle Lee · BUSINESS, FEATURES, HEALTH, HEALTH-NEWS 

Amazon.com launched a "Prime Bike" on Tuesday, a bid to compete with an array of at-home exercise bikes that have become popular in the pandemic, like those offered by Peloton Interactive.

The new EX-Prime Smart Connect Bike is available on the e-commerce giant's website for $500, a steep discount to Peloton machines that cost well over $1,000. 

The Prime Bike is only available to Amazon Prime subscribers and was developed through a partnership with Echelon Fitness. Included with the purchase of the Prime Bike is a free 30-day Echelon membership trial, which includes live exercise classes.

 

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