Amazon offers $500 'Prime Bike,' encroaching on Peloton's niche
Amazon.com launched a "Prime Bike" on Tuesday, a bid to compete with an array of at-home exercise bikes that have become popular in the pandemic, like those offered by Peloton Interactive.
The new EX-Prime Smart Connect Bike is available on the e-commerce giant's website for $500, a steep discount to Peloton machines that cost well over $1,000.
The Prime Bike is only available to Amazon Prime subscribers and was developed through a partnership with Echelon Fitness. Included with the purchase of the Prime Bike is a free 30-day Echelon membership trial, which includes live exercise classes.
