Gentle Monster, the global eyewear brand known for its innovation and creativity, has unveiled its BOLD Collection 2025 – a powerful milestone that defies expectations.
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The collection stands out with a distinctive bridge detail inspired by the shape of a shield, reimagined with a modern touch, and a bold design twist that eliminates the nose pads for a striking silhouette.
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Fronting this iconic campaign is world-renowned actress Tilda Swinton, whose presence embodies fearless strength against the backdrop of HAUS NOWHERE Seoul – a space that bridges the real and virtual worlds. Her appearance symbolises breaking physical boundaries and igniting a new era for Gentle Monster.
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The launch was celebrated with special guests Phakphum “Mile” Romsaithong, Thanapob “Tor” Leeratanakachorn, Archen “Joong” Aydin, and Tipnaree “Namtan” Weerawatnodom, who brought extra flair to the occasion.
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More than eyewear, the BOLD Collection 2025 represents a bold declaration of individuality without limits. Experience it first at Gentle Monster’s latest store in Thailand, located on the first floor of Siam Paragon.