“HEYDAY PLAYLAND”, the largest art toy pop-up store on the banks of the Chao Phraya River, is now open for fans to explore.
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ICONSIAM, in collaboration with Chinese art toy studio HEYONE and Thai distributor MORE THAN ARTS & TOYS, has transformed its River Park into a joyful playground packed with interactive zones and playful installations.
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Visitors can immerse themselves in an extraordinary showcase of premium collectibles, featuring beloved characters such as OZAI, MIMI, FAYA, and FURFUR. Exclusive world-first editions are making their debut, including MIMI–Overseas Limited Jiuzhou Odyssey and MIMI–Neo-Chinese Style: The Poetry of Time in Four Seasons.
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“HEYDAY PLAYLAND” runs until October 9 2025 at River Park, G Floor, ICONSIAM. For more information, visit Facebook: ICONSIAM or call 1338.
