Tea house operator Jiancha and lifestyle brand Bitch With Brain (BWB) have teamed up for a fresh collaboration, introducing co-branded products that bring together tea culture and beauty.
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The launch event, held on September 14 at Jiancha’s Central Ladprao branch in Bangkok, showcased the synergy between the two brands. Guests were welcomed by Dr Polly Hason, CEO of Jiancha, and Koi, Natty, Dream, and Sai, CEO of BWB, who highlighted the inspiration behind the partnership.
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The event featured an engaging workshop, “Sparking Tea with Topping,” which introduced Jiancha’s new Sparkle Tea Series, priced at 95 baht per drink.
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Exclusive promotions accompanied the launch. Customers purchasing a Grape Tea Smoothie for 120 baht can enjoy a special deal on the limited-edition Jiancha x BWB Grape Crush Lipstick, available at 490 baht, down from 590.
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For those who spend 690 baht or more at Jiancha, a complimentary Calming Cloud Mist — a refreshing face spray valued at 490 baht — is offered while stocks last. The lipstick is also accessible through GrabFood delivery and BWB Shopee Store.
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The Calming Cloud Mist campaign is available at ten participating Jiancha branches, including Banthat Thong (Dragon Town), Central World, Athenee Tower, Mega Bangna, Siam Discovery, Siam Paragon, Central Ladprao, Central Rama 9, Charn At The Avenue and One Bangkok.
