Good Goods, a Thai lifestyle brand dedicated to supporting local craftsmanship, has launched an exclusive fashion collection in collaboration with the Thai label My Only Sunshine. The collection, “Good Goods x My Only Sunshine,” celebrates traditional craftsmanship with a contemporary twist, featuring textiles like Pateh cloth from Narathiwat, an ancient fabric from Southern Thailand.
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Designed by Nat-Nicha Thanalongkorn, the Creative Director of My Only Sunshine, the collection blends heritage and modernity. The Pateh fabric is reinterpreted into stylish pieces such as dresses, T-shirts, oversized shirts, and accessories, bringing Thai culture into everyday fashion. This collection makes local craftsmanship more accessible, offering sustainable fashion options for modern consumers.
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The collaboration focuses on enhancing community income by providing local artisans with opportunities to showcase their work. The collection is created in partnership with the Natural Clay Dye Textile Wisdom Learning Centre and artisan groups from Bueng Kan, empowering these communities through fair trade and economic growth.
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Available at select Central stores and online, the collection is a step forward in Good Goods’ mission to create shared value by promoting sustainable fashion that supports Thai communities. With all profits reinvested into community development under Central Tham, the collection is more than just fashion—it’s a meaningful contribution to preserving cultural heritage and empowering local artisans.
